With the large number of heavy items that exist in DIY chains stores, a number of methods have been installed to try to mitigate the potential of customer injury such as muscular damage. One method is to employ large numbers of staff to assist in the moving and distribution of items that perhaps consist of large bags, heavy pots, paint tins, garden equipment etc on the store floor.
With a high percentage of the consumer in high street DIY chains is above 40 there is a great risk for the potential to causing injury or at the very least, lead to an uncomfortable shopping experience.
The spring loaded crates from Polymer logistics could provide a excellent method of providing a support for these customers in the way that it functions as a delivery system . As one item is removed from the crate, the next one replaces it due to the spring loaded mechanism built into the base of the crate. This method of delivery provides a potential to reduce the risk of back injury as it reduces the need to bend down to pick up the item. Instead the item is delivered to a level, which calls for minor movements to take the item and thus reduces strain.
Although shelving is a staple feature in many of our DIY stores, the need of assistance for many customers can cause an increase in the demands on staff time to assist. What’s more it could also essentially put customers of going to such a store, without someone to help.
With the ever growing demographic of older people taking up gardening and small DIY projects, the ever growing need for a robust system to mitigate against the risk of injury is greatly increased. however this small but important problem can in fact be reduced or even taken out of the equation by a number of minor changes at either end of the delivery cycle. as the product is exchanged to the customer for the first time, there is a apparent need there. When the product is being processed at
the check out there is a need for a product to assist there. When the product has left the store with the customer, a requirement is needed however the store is not obligated to do so. This could be seen as a opportunity to provide a level of service beyond the expectations of the consumer, and thus increase the loyalty to the brand in question. “They have done a favour for me, so I will do one for them by revisiting”. This is the quest of every chain that is actively pursuing customers in a competitive market.