Let’s face it: customer’s loyalty isn’t what it used to be. Gone are the days when customers used to shop in one store and one store alone. I remember as a young child I used to ask my parents, whilst on numerous shopping trips, why we always went to the same store for groceries? I was told that we had always shopped there. That’s loyalty and no matter what happened in terms of new stores opening my parents continued to shop at the same store.
However over the past decades the supermarket landscape has changed. There is more choice and options. The changing economic environment has seen the rise of discounted stores and traditional retailers changing to suit shoppers’ budget. In reality, we all shop around nowadays, we go to the stores that offer quality product at the right price (unless you are fortunate enough to not have to worry about the household budget). However, even though we have seen the popularity of the rising stars rocket, there are still reasons that we shop at the big names. You see, there may just be things that you feel you can’t get at the discounters or the fresh produce quality is better at the big name stores!
To be honest, that’s where it gets difficult for the big names: how do they differentiate to ensure that the customer that can’t get what they need from the discounters shop with them?
Well, here at Polymer Logistics we believe that the layout and how produce is displayed goes a long way to encouraging customer loyalty.
Looking at my own buying habits, now I use the store that looks good to purchase the missing items from my list and there can be no doubt that the big names are spending cash reinventing their real estate. However, can they go further? Polymer Logistics believes the answer to that is yes and we think we have the key.
So if you want to discuss how you can get the key to unlock extra loyalty, why not contact us and let us highlight what we can do for you?