Fruit Logistica 2016, 3rd - 5th February, Berlin

Fruit Logistica 2016, 3rd - 5th February, Berlin
February 2016 – Polymer Logistics, a leading provider of retail-ready packaging (RRP) solutions, is exhibiting its effective product solutions for fresh produce at Fruit Logistica 2016; held between 3rd and 5th February 2016 in Berlin. Show’s attendees are encouraged to visit the company’s booth (Hall 21 / C-04) to discover more about Polymer Logistics’ latest product launch of its Wood-Look display stand and extension to its successful range of Wood-Look crates. Following pilots, customer satisfaction surveys and acceptance of the Wood-Look crates within international chains including Wal-Mart and Carrefour, Polymer Logistics has created its new display stand for retailers looking to develop an upscale fresh market-look across stores. The display stand is designed for all RPC types as well as cardboard.
Polymer Logistics joins over 2,700 exhibitors at the Messe Berlin grounds for the prominent event for the fruit and vegetable trade that has run there since 1993. Here, more than 65,000 visitors annually experience a wide-ranging display of the latest innovations, products and services in the international supply chain industry.
Among Polymer Logistics’ new products introduced at its stand is its extended assortment of Wood-Look reusable plastics crates (RPCs), with five different size dimensions available. Having debuted at Fruit Logistica 2014, the Wood-Look crate has transformed fresh produce aisles with its market-fresh appearance. A new half-size 400x300 mm crate is now being launched, sharing the foldable, stackable and easily transportable characteristics that already define the range and significantly benefit retailers.
Also premiering at Fruit Logistica 2016 is a new Wood-Look display stand, a modular system designed to support Polymer Logistics’ RPCs and create a unified store appearance. Food retailers will find that the new stand can be stacked specifically for store requirements and assembled straightforwardly for easy installation and relocation – with its “snap locks” design, no tools are needed for assembly and the option of interlocking clips mean that adjacent columns can be locked in place for stability. Its tilted plinth display creates easier reach to the back row of the crates for both stockers and customers, and the closed unit, preventing items falling down into the stand, reduces the need to dismantle it for cleaning. For food retailers that want to integrate the stand with the Wood-Look crates from Polymer Logistics to complement their displays, it has a compatibility with both the 600x400 mm and new half-size 400x300 mm RPCs. Furthermore, with the option of housing mixed crate sizes, the display stand is able to accommodate a combination of various crates from different suppliers as well as cardboard.
With its extended selection of Wood-Look products, Polymer Logistics offers visual merchandising solutions for food retailers. The distinctive “fresh from the field” appearance, in contrast to typical, industrial-look crates, is advantageous to the perception of a store. At a time when it is known that shrewd and savvy shoppers are driven by price, a differentiation in store displays can allow retailers to remain competitive. A switch towards a market fresh impression, without compromising on hygiene, cost and environmental impact, through Polymer’s Wood-Look range instils in the consumer a perception of fresh and local produce.
Additionally, with fresh produce often being located at the front of stores, a more appealing display would only drive foot traffic for an outlet, thereby benefiting the store and exponentially enhancing total sales. Visitors to Fruit Logistica 2016 have the opportunity to see how the new combination of Polymer Logistics’ eye-catching products is able to transform both store appearance and operation.
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