Reusable Packaging Association Launches Switch, Save + Sell Campaign Promoting the Value of Reusable Transport Packaging in Food Applications

Reusable Packaging Association Launches Switch, Save + Sell Campaign
Promoting the Value of Reusable Transport Packaging in Food Applications
New website, SwitchToReusables.org, to serve as the central platform to communicate the total
supply chain performance advantages of reusable transport packaging (RTP)
Tampa, FL (May 2, 2018). The Reusable Packaging Association (RPA) launched today a new campaign
promoting the value of reusable transport packaging systems for the movement of food from farm, producer, or
processor to point of sale. The campaign demonstrates how food distribution can be more efficient, effective,
and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental
results.
Reusable packaging has a long history of effective use for the transport of food, and modern product
technologies and supply chain operations are enabling increasing opportunities for reuse. “Reusable Transport
Packaging is today’s way to move product,” said Tim Debus, RPA President & CEO. “Everyone in the supply
chain, from farm to retail, is laser-focused on driving consumer satisfaction, shopper loyalty, and profitable
growth in a way that is sustainable and minimizes environmental impact. End-to-end and back again, RTP
supports these goals. It is today’s way to save and today’s way to sell.”
The campaign will initially feature perishable food commodities, highlighting the use of reusable plastic
containers (RPCs) in fresh produce, egg, and meat supply chains. “Temperature control and product protection
are unique and critical requirements for perishable foods. RPCs excel at both, delivering superior quality in the
marketplace. Designed and built for transport, display, safety, and over a hundred uses each, RPCs protect
quality, reduce cost, and eliminate waste,” added Debus.
At launch, the Switch, Save + Sell campaign includes SwitchToReusables.org and a downloadable brochure.
The website serves to consolidate key messages and supporting facts from across the industry to help tell the
reusable packaging story in the fast-changing and complex business of food packaging and distribution. As the
core of a comprehensive outreach program to increase awareness of the reuse opportunity, and to inform and
inspire adoption of reusable transport packaging across industries, the campaign is extendable across
categories and commodities, as well as communication formats and venues.
“RPA member companies are experts at developing and implementing reuse solutions that optimize total
supply chain performance and impact,” said Debus. “This campaign leverages the collective expertise of the
membership to stimulate more thinking about reuse as the preferred approach to transport packaging, not only
for food, but for virtually any product that moves in commerce.”
About the Reusable Packaging Association (RPA): RPA is a non-profit trade organization representing and advocating
the common business interests of member suppliers, users, and service providers of reusable packaging systems. RPA
promotes the use and value of reusable transport packaging, which offers product quality, economic, and environmental
benefits to supply chains. For more information, visit the RPA website at reusables.org.

CONTACT INFORMATION
May 2, 2018 Tim Debus, President & CEO
Reusable Packaging Association
(813) 358-5327
tdebus@reusables.org